Our Team

Fahad Al Hokair  Co-Founder
Walid Hajj  Co-Founder and CEO

First

asdasdasdas With a solid background in marketing and a vast experience in hospitality, Melissa brings to the team her extensive knowledge in the sector after successfully launching several international F&B brands in the GCC while working with some of the big players in the region such as Azadea and Chalhoub Group. She focuses on delivering superior customer experience and loyalty through ROI-based consumer approaches and data-driven acquisition strategies.

Fahad Al Hokair

Co-Founder

Fahad Al Hokair is a dynamic and successful Saudi entrepreneur with several years of experience in franchise development, start-ups, operations and investment. He has worked across several industries including retail, entertainment, real estate, banking and technology. Fahad is known for establishing Veda Holding, an investment holding company in Riyadh that focuses on start-ups in retail, luxury fashion, beauty brands, footwear, real estate, technology, logistics and now F&B by providing adequate financial resources and corporate services.

Walid Hajj

Co-Founder and CEO

A visionary and award-winning entrepreneur, Walid Hajj has defined his unique imprintin the food and beverages business creating innovative concepts that have disruptedthe industry and established his credentials as a pioneer in F&B concepts that integrateadvanced technology with exceptional service.

With more than two decades of hands-on expertise in food services and relatedBusinesses, Walid demonstrated his entrepreneurial acumen with the founding of Cravia, one of the region’s leading food and hospitality groups that brought world-class franchises to theMiddle East, including Zaatar W Zeit, Five Guys, Cinnabon and Seattle's Best Coffee.From selecting and negotiating with brands, to creating and achieving operationalexcellence, Walid has been the driving force behind the amazing growth story of Cravia which portfolio includes today more than 100 franchised restaurants and has presence in the UAE, Saudi Arabia, Bahrain and Qatar and employs over 3,000 employees. In 2016, Walid stepped down from his role after a private equity firm acquired a majority stake in Cravia. He continues to be known as the Founder of the group and has become a highly sought-after speaker at industry conferences and summits around the world.

Yousef
Melissa
Shady
Dylan

Yousef Al Barqawi

COO

An investment banker turned hospitality professional, Yousef is a seasoned expert with over a decade of experience in brand development, start-ups, financial and operations management. Yousef joins Kitch from Deliveroo in Dubai, where he was Regional Manager, responsible for directing the operations of special projects in APAC and Middle East region. Under his leadership, the delivery platform launched several strategic initiatives and successfully rolled out Deliveroo Editions in the UAE, making it possible forrestaurants to reach customers in new areas. As Chief Operating Officer of Kitch, Yousef is responsible for driving the organisation’s vision, overseeing operational processes and growing Kitch’s market share through new ventures, expansion, and partnerships.

Melissa Maalouf

Head of Marketing

With a solid background in marketing and a vast experience in hospitality, Melissa brings to the team her extensive knowledge in the sector after successfully launching several international F&B brands in the GCC while working with some of the big players in the region such as Azadea and Chalhoub Group. She focuses on delivering superior customer experience and loyalty through ROI-based consumer approaches and data-driven acquisition strategies.

Nuno Freitas

Head of Strategy & Analytics

Having spent a decade in analytics and strategic functions, with the latest being as Global Head of Analytics for Careem, Nuno focuses on informing business decisions through data. Be it in empowering the front-lines to optimize their operational processes, advising and building the strategic foundations of the company, or enabling new revenue streams, Nuno enables data to work for the business.

Shady Ayoub

Head of Operation

With over 20 years of professional experience in the F&B sector, Shady played an instrumental role in setting up the F&B division at Pinnacle Group, franchisor for several multinational F&B brands, before joining SEEDS where he led the Operations & Business Development Division, focusing on concept development and F&B investment management. He later got himself into the cloud kitchen business where he was responsible for multi-brand licensing and operation management before joining Kitch.

Amjad
Hilmi
Khalid
Elpie

Dylan Fernandes

Head of IT

Having spent most of his career working for 5* hotel chains managing IT operations and openings of hotels, Dylan’s role with Kitch focuses on driving innovation through identifying the latest industry technologies and successfully integrating them into the fabric of the organization.

Siham Halabi

Head of HR

Siham is an experienced people leader whose role is to ensure that we hire the right people in the right roles at the right time, making it possible to build high performance teams aligned with the organizational culture and core values.

Amjad Bader

Head of Business Development

An engineer with a passion for tech, Amjad contributed to the launch of Uber Eats in KSA and its expansion and development across the Kingdom, while focusing on further diversifying the app selection of restaurants and signing the top performing delivery concepts.

Hilmi Abuzeineh

Head of Commercial

Veteran of the online food delivery since its inception in the region, Hilmi was first part of Rocket Internet's Hello Food sales team (one of the first online restaurant marketplaces in the region), before transitioning to sales manager at Delivery Hero's Talabat then leading the business development team at ToYou (the first super app in the region now operating in 24 cities in KSA) and finally joining Kitch team.

Mashael
Ashita

Khalid Noor

Finance Manager

Experienced corporate finance & accounting specialist with an excellent track record of working with reputed MNCs such as PwC and FedEx, Khalid focuses on process automation and adopting the latest technologies to streamline operations and reduce costs.

Elpie Adajar

Accounting Manager

With a 15+ years work background  in Finance & Accounting in different industries from Fashion & Retail to Property Management and F&B, Elpie has a comprehensive hands-on experience handling cash flow, fund management, accounts payable and receivable.

Mashael Alotaibi

HR Specialist

Mashael is an ambitious young woman holding a Master's degree in Human Resources Management from Al Yamamah university in Riyadh. With 2+ years of experience, Mashael has a broad knowledge of human resources practices and a comprehensive understanding of Saudi labor laws.

Ashita Sankwalkar

HR Specialist

Ashita has over 13 years experience in talent acquisition and talent management having worked in both corporates as well as HR consulting companies specialised in recruitment. As Talent Acquisition Specialist at Kitch, Ashita is responsible for all talent sourcing and hiring across both UAE and KSA.

Interested to grow your business?

Fill in the form below and our team will get back to you with all the information you need to get started and schedule a visit of one of our kitchen facilities.

Book a tour
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Book a tour